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Marketing Automation simply defined as the means of employing technology to continuously execute your marketing strategy.

Marketing automation is the use of software and technology to automate repetitive, manual marketing activities. Marketing automation is often used for activities like email, advertising, and social media posts.

By developing a marketing automation strategy, you’ll generate more leads, increase sales, and save time.

With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows. Workflows may be defined by templates, custom-built from scratch, or modified mid-campaign to achieve better results.

Why Marketing Automation?

Your ultimate goal of marketing automation is to benefit your company, and automation helps you do this by gathering customer data from your channels and using it to improve user experience. By understanding your customers’ habits and interests, you’ll be able to interact with them on a more personal level. In doing so, you’ll increase your qualified leads, grow sales and your marketing processes will become more profitable. 

Marketing automation lets you implement a digital marketing strategy without having to manually press “send” on each and every email, message, campaign, or post you create. Good automation tools help you identify your audience, design the right content, and automatically trigger actions based on schedules and customer behavior. Once your campaign rolls out, you can focus on other tasks, then analyze and tweak your marketing plan as results start coming in. An automated marketing strategy can save time and resources, driving revenue and ROI while you focus on growing your business.